Showing posts with label Ford SUV. Show all posts
Showing posts with label Ford SUV. Show all posts

Thursday, 14 February 2013

Ford's Best-Selling SUV Gets a Complete Makeover


By , About.com Guide


Escape really is all-new for 2013. Since hitting the market in 2000, Escape has been through two generations and a refresh, most recently in 2009. The previous generation Escape was a traditional two box design, with a truckish look and a fairly upright windshield. It was masculine and tough-looking, tying in to the Explorer and F-Series aesthetic of the moment. 
Ford's Best-Selling SUV Gets a Complete Makeover
Times have changed, and so has the target market for compact utility vehicles. Ford Marketing Manager Jason Sprawka told me that the target for Escape was a woman in her late 20s/early 30s named "Carrie." She will find the new Escape to be a stylish companion, fitting in with the latest crossover designs. Escape has a much more aerodynamic look than before, with a faster, more steeply raked windshield, a lower hood and a much more dynamic, athletic profile than before. Escape is closer to the teardrop shape of a Nissan MuranoMazda CX-5 or Kia Sportage than it is to the upright look of a Toyota RAV4 or the outgoing Escape.
A big trapezoidal grille opening sits at the center base of the front fascia, while a smaller opening above it houses the blue Ford oval and a single chrome crossbar. Big headlights wrap the front corners horizontally, leading back toward a slightly rising beltline that emphasizes forward motion. The roofline slants gently downward at the rear, again giving that sense of motion. Around back, a good-sized fixed glass rear window provides visibility, and prominent LED taillights wrap around the rear corners.